TechAdvisory.org

Technology Advice for Small Businesses

Find your website’s most important pages

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement… Continue reading Find your website’s most important pages

Measure engagement with Google Analytics

When you were new to the world of websites and analytics, your goal may have initially been to increase your business’s site traffic to maybe 50 visitors a day. Once you hit 50, you then reached 100 soon after, and then 200. Yet with each higher traffic milestone realized, you didn’t see the corresponding sales… Continue reading Measure engagement with Google Analytics

Beware a drop in your Facebook page likes

For businesses using Facebook to promote themselves locally, nationally or even globally, your page like count is pretty much the holy grail. It’s arguably the most important metric you can use to get a handle on the reach of your posts and the effectiveness of, and return on investment, from your Facebook marketing efforts. Yet… Continue reading Beware a drop in your Facebook page likes

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your… Continue reading Why your Facebook page likes have dropped

Facebook page likes dropped? Here’s why

If you use a Facebook page to promote your business online, you’ll know that your like count – the number of users who have liked your page – is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities. The more “likes” you have, the… Continue reading Facebook page likes dropped? Here’s why

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