TechAdvisory.org

Technology Advice for Small Businesses

Video conferencing gives businesses a competitive edge in the hybrid era

Effective collaboration is essential in business, and for hybrid teams, video conferencing has become a mission-critical tool for collaborating. However, businesses seeking a competitive advantage must go beyond simply providing video and audio to facilitate collaboration. They must also leverage sophisticated video conferencing technologies that empower teams to connect, interact, and achieve more in a… Continue reading Video conferencing gives businesses a competitive edge in the hybrid era

Optimizing hybrid team productivity with power video conferencing

The rise of hybrid work necessitates a strategic approach to virtual collaboration. While video conferencing provides a fundamental connection point for distributed teams, maximizing productivity and engagement requires advanced tools that transcend basic audio and video capabilities. Organizations must invest in solutions that foster a dynamic and collaborative virtual environment to realize the full potential… Continue reading Optimizing hybrid team productivity with power video conferencing

Elevating video conferencing for hybrid team success

With remote work and distributed teams being the norm these days, video conferencing has become the linchpin of collaboration. But simply hearing and seeing each other through a screen isn’t enough. To truly unlock the potential of remote and hybrid teams, businesses need video conferencing tools that go beyond the basics and foster a dynamic,… Continue reading Elevating video conferencing for hybrid team success

How to create engaging content

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers. You can make it happen by taking these four steps: Identify what’s… Continue reading How to create engaging content

Enhance content through social media

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s… Continue reading Enhance content through social media

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify… Continue reading Social media helps improve content

5 tips for using Facebook reactions

Simply getting a ‘Like’ on your post is not enough anymore. It doesn’t give you any other useful data and you can’t immediately tell what people feel about your post. However, with Facebook reactions, you can be getting just what your company’s social media page needs. Reactions allow people to quickly express what they think… Continue reading 5 tips for using Facebook reactions

Get the most out of Facebook reactions

Love, Haha, Wow, Sad or Angry. If you’ve been on Facebook recently, you’ve probably noticed that Facebook has finally added five more ways for you to react to a particular post. Many businesses will find this feature important since these new emoticons now provide a way for you to know what users feel about your… Continue reading Get the most out of Facebook reactions

Using Facebook emoticons to your advantage

Your news feed is about to get a lot more expressive, thanks to Facebook reactions. Aside from ‘Liking’ a status update, you now have five more options to express what you feel about a post. The new feature not only makes it easier for you to appropriately react to a piece of bad news but… Continue reading Using Facebook emoticons to your advantage

A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement. A high amount of… Continue reading A metric more important than website traffic

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