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Technology Advice for Small Businesses

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Stand out with video: Creative strategies to elevate your brand

Editor June 4, 2025

When done effectively, video marketing captures your customer’s attention and leaves a meaningful impact. By combining solid visuals, concepts, and storytelling, you can create videos that distinguish your brand from competitors. Below are some video marketing ideas and strategies to help your business stand out.

Customer testimonial videos

The easiest way to take advantage of video marketing is to share your customers’ honest experiences. Customer testimonial videos allow potential customers to see real people using and benefiting from your products or services. Hearing positive feedback from satisfied customers can build trust and credibility for your brand. For instance, a boutique skincare brand might feature videos of customers describing how a product cleared their skin and provide visual evidence, which can convince hesitant buyers to make a purchase.

Tutorial videos

Another effective way to showcase your products is through product demonstration and tutorial videos. Offering step-by-step instructions through video helps customers get the most out of your products or services as quickly as possible. This type of content can also help reduce the number of customer inquiries and returns, as customers will have a better understanding of how to use the product correctly.

Explainer videos

Simplifying complex ideas with clear visuals and narration makes explainer videos essential for communicating value quickly. They help viewers grasp what your brand offers without wading through jargon. A software company could use an animated explainer to show how their platform streamlines workflow, turning abstract features into easy-to-understand benefits.

Company culture

Video marketing is not only about promoting products and services, but it can also be used to showcase your company’s culture. A behind-the-scenes look at your team and workplace can give potential customers an insight into what makes your company stand out from competitors. This type of content can also help build a personal connection with your audience by humanizing your brand.

Behind-the-scenes footage

Giving your audience a peek behind the curtain reveals the human side of your brand. Whether it’s showing how your team develops new products, prepares for an event, or even handles daily operations, these videos create familiarity and warmth. A small brewery, for example, might share clips of their brewing process and staff stories, helping patrons feel connected beyond the finished product.

Animated videos

Animation adds a creative flair that can make your message memorable and visually appealing. It’s especially effective for illustrating concepts that don’t easily translate to live footage. For example, a financial advisory firm might use animation to depict how compound interest grows investments over time, turning a complicated topic into engaging, digestible content.

Live streaming

Streaming live events creates an instant connection with your audience. It’s a format that’s particularly effective for product launches, Q&A sessions, or behind-the-scenes tours, creating a sense of urgency and exclusivity.

Landing page videos

Videos placed on landing pages can instantly grab attention and boost conversions by delivering your key message efficiently. Unlike long text, videos communicate emotion and information simultaneously, encouraging visitors to take action.

User-generated content

When customers create and share videos featuring your products, it provides authentic social proof and broadens your brand’s reach. Encouraging user-generated content can foster a community around your brand and foster trust among potential buyers. A travel gear company might run a contest asking customers to submit adventure clips featuring their backpacks, resulting in fresh, relatable promotional material.

Using a combination of video marketing formats allows businesses to engage diverse audiences, deliver tailored messages, and maximize reach across multiple platforms. If you want more tips on using technology to boost your marketing efforts, contact us today. We can provide advanced technology solutions and insightful recommendations.

Effective video marketing ideas that elevate and promote your brand

Editor June 4, 2025

Intense competition and limited attention spans makes it more difficult than ever to engage your customer demographic and promote your company. Video marketing helps companies overcome these challenges and connect with their audiences at a deeper level. Here are some video marketing ideas to elevate and promote your brand.

Customer testimonial videos

The easiest way to take advantage of video marketing is to share your customers’ honest experiences. Customer testimonial videos allow potential customers to see real people using and benefiting from your products or services. Hearing positive feedback from satisfied customers can build trust and credibility for your brand. For instance, a boutique skincare brand might feature videos of customers describing how a product cleared their skin and provide visual evidence, which can convince hesitant buyers to make a purchase.

Tutorial videos

Another effective way to showcase your products is through product demonstration and tutorial videos. Offering step-by-step instructions through video helps customers get the most out of your products or services as quickly as possible. This type of content can also help reduce the number of customer inquiries and returns, as customers will have a better understanding of how to use the product correctly.

Explainer videos

Simplifying complex ideas with clear visuals and narration makes explainer videos essential for communicating value quickly. They help viewers grasp what your brand offers without wading through jargon. A software company could use an animated explainer to show how their platform streamlines workflow, turning abstract features into easy-to-understand benefits.

Company culture

Video marketing is not only about promoting products and services, but it can also be used to showcase your company’s culture. A behind-the-scenes look at your team and workplace can give potential customers an insight into what makes your company stand out from competitors. This type of content can also help build a personal connection with your audience by humanizing your brand.

Behind-the-scenes footage

Giving your audience a peek behind the curtain reveals the human side of your brand. Whether it’s showing how your team develops new products, prepares for an event, or even handles daily operations, these videos create familiarity and warmth. A small brewery, for example, might share clips of their brewing process and staff stories, helping patrons feel connected beyond the finished product.

Animated videos

Animation adds a creative flair that can make your message memorable and visually appealing. It’s especially effective for illustrating concepts that don’t easily translate to live footage. For example, a financial advisory firm might use animation to depict how compound interest grows investments over time, turning a complicated topic into engaging, digestible content.

Live streaming

Streaming live events creates an instant connection with your audience. It’s a format that’s particularly effective for product launches, Q&A sessions, or behind-the-scenes tours, creating a sense of urgency and exclusivity.

Landing page videos

Videos placed on landing pages can instantly grab attention and boost conversions by delivering your key message efficiently. Unlike long text, videos communicate emotion and information simultaneously, encouraging visitors to take action.

User-generated content

When customers create and share videos featuring your products, it provides authentic social proof and broadens your brand’s reach. Encouraging user-generated content can foster a community around your brand and foster trust among potential buyers. A travel gear company might run a contest asking customers to submit adventure clips featuring their backpacks, resulting in fresh, relatable promotional material.

Using a combination of video marketing formats allows businesses to engage diverse audiences, deliver tailored messages, and maximize reach across multiple platforms. If you want more tips on using technology to boost your marketing efforts, contact us today. We can provide advanced technology solutions and insightful recommendations.

Transform your brand with these video marketing strategies

Editor June 4, 2025

Video marketing is a great way to showcase your products and services, connect with your audience, and strengthen your brand’s identity. This article outlines practical ways to use video marketing to boost your brand recognition and reach.

Customer testimonial videos

The easiest way to take advantage of video marketing is to share your customers’ honest experiences. Customer testimonial videos allow potential customers to see real people using and benefiting from your products or services. Hearing positive feedback from satisfied customers can build trust and credibility for your brand. For instance, a boutique skincare brand might feature videos of customers describing how a product cleared their skin and provide visual evidence, which can convince hesitant buyers to make a purchase.

Tutorial videos

Another effective way to showcase your products is through product demonstration and tutorial videos. Offering step-by-step instructions through video helps customers get the most out of your products or services as quickly as possible. This type of content can also help reduce the number of customer inquiries and returns, as customers will have a better understanding of how to use the product correctly.

Explainer videos

Simplifying complex ideas with clear visuals and narration makes explainer videos essential for communicating value quickly. They help viewers grasp what your brand offers without wading through jargon. A software company could use an animated explainer to show how their platform streamlines workflow, turning abstract features into easy-to-understand benefits.

Company culture

Video marketing is not only about promoting products and services, but it can also be used to showcase your company’s culture. A behind-the-scenes look at your team and workplace can give potential customers an insight into what makes your company stand out from competitors. This type of content can also help build a personal connection with your audience by humanizing your brand.

Behind-the-scenes footage

Giving your audience a peek behind the curtain reveals the human side of your brand. Whether it’s showing how your team develops new products, prepares for an event, or even handles daily operations, these videos create familiarity and warmth. A small brewery, for example, might share clips of their brewing process and staff stories, helping patrons feel connected beyond the finished product.

Animated videos

Animation adds a creative flair that can make your message memorable and visually appealing. It’s especially effective for illustrating concepts that don’t easily translate to live footage. For example, a financial advisory firm might use animation to depict how compound interest grows investments over time, turning a complicated topic into engaging, digestible content.

Live streaming

Streaming live events creates an instant connection with your audience. It’s a format that’s particularly effective for product launches, Q&A sessions, or behind-the-scenes tours, creating a sense of urgency and exclusivity.

Landing page videos

Videos placed on landing pages can instantly grab attention and boost conversions by delivering your key message efficiently. Unlike long text, videos communicate emotion and information simultaneously, encouraging visitors to take action.

User-generated content

When customers create and share videos featuring your products, it provides authentic social proof and broadens your brand’s reach. Encouraging user-generated content can foster a community around your brand and foster trust among potential buyers. A travel gear company might run a contest asking customers to submit adventure clips featuring their backpacks, resulting in fresh, relatable promotional material.

Using a combination of video marketing formats allows businesses to engage diverse audiences, deliver tailored messages, and maximize reach across multiple platforms. If you want more tips on using technology to boost your marketing efforts, contact us today. We can provide advanced technology solutions and insightful recommendations.

Essential tips for securing company data in a BYOD environment

Editor June 2, 2025

Bring your own device (BYOD) policies are transforming workplaces by offering employees the flexibility and convenience of using their preferred personal devices for work. However, each device also presents a potential entry point for cyberthreats. As BYOD becomes the norm, effective security measures are essential to protect data without sacrificing flexibility. Follow these tips for data security in a BYOD workplace.

Create a clear BYOD policy

Start by drafting a detailed policy that clearly outlines expectations for employees using personal devices for work. Your policy should specify the types of data employees can access on their devices and the security measures they must follow, including:

  • Mandatory device encryption: Protect sensitive company information by enforcing encryption. The process of encryption renders data incomprehensible unless a decryption key is used.

  • Strong password requirements: Require employees to use passwords that meet modern security standards. Passwords must contain at least 8–12 characters, including a combination of symbols, numbers, and letters. Encourage the use of trusted password managers for secure credential storage.

  • Data backup procedures: Specify the importance of secure backups, using centralized cloud solutions where possible. This offers reassurance should a device be compromised or lost.

Don’t forget to clearly outline the consequences of noncompliance in your BYOD policy. Aim to balance accountability with fairness, making the repercussions serious but not overly punitive. Consider varying the consequences based on the severity of the violation and the potential or actual damage caused by the failure or breach.

Leverage mobile device management (MDM) tools

In a BYOD environment, MDM tools play a crucial role by giving your IT team control over all devices connected to your network.

Through a central MDM platform, you can enforce security policies, block unauthorized app downloads, and monitor adherence to your BYOD guidelines. Most importantly, MDM systems can remotely erase sensitive information from lost or compromised devices, significantly reducing the chances of data exposure.

Adopt two-factor authentication (2FA)

Passwords alone aren’t enough to stop cybercriminals anymore. Fortunately, 2FA adds a second layer of security.

Users confirm their identity in 2FA via a secondary process — either by entering a code sent to their mobile or using an authentication app. Even if a password is compromised, unauthorized access is more difficult because it necessitates the account holder’s active participation.

Educate employees regularly

The most carefully designed BYOD policy is only effective if employees know how to follow it. That’s why ongoing education and regular training are vital for building a security-conscious workforce capable of using personal devices responsibly.

Host workshops or training sessions covering key topics such as spotting phishing emails, avoiding unsecured Wi-Fi networks, and recognizing the importance of timely software updates. Employees should also learn to identify potential cyberthreats and understand their role in maintaining the company’s overall security.

Furthermore, make education continuous. Security threats evolve constantly, and your team needs to stay up to date to respond effectively.

Monitor and verify

Security is not a “set it and forget it” process. Continuous monitoring of your BYOD environment ensures that policies are being followed and that risks are identified early.

Conduct regular audits to confirm that devices meet your security standards and are running authorized applications. Use security software that flags suspicious behavior or attempts to bypass security protocols.

By taking these steps, you and your employees can fully enjoy BYOD’s benefits without compromising security.

For expert security guidance tailored to your company’s specific needs, consider partnering with a managed IT services provider who can help implement and maintain a robust BYOD security framework. Contact us today.

Strategies for turning BYOD risks into secure opportunities

Editor June 2, 2025

Thanks to bring your own device (BYOD) policies, employees can respond to emails on their smartphones or work on projects using their own laptops, making workflows more flexible and convenient. But this freedom comes with security risks, as hackers can exploit personal devices to attack company systems. Fortunately, there are strategies businesses can leverage to enhance BYOD security and mitigate risks.

Create a clear BYOD policy

Start by drafting a detailed policy that clearly outlines expectations for employees using personal devices for work. Your policy should specify the types of data employees can access on their devices and the security measures they must follow, including:

  • Mandatory device encryption: Protect sensitive company information by enforcing encryption. The process of encryption renders data incomprehensible unless a decryption key is used.

  • Strong password requirements: Require employees to use passwords that meet modern security standards. Passwords must contain at least 8–12 characters, including a combination of symbols, numbers, and letters. Encourage the use of trusted password managers for secure credential storage.

  • Data backup procedures: Specify the importance of secure backups, using centralized cloud solutions where possible. This offers reassurance should a device be compromised or lost.

Don’t forget to clearly outline the consequences of noncompliance in your BYOD policy. Aim to balance accountability with fairness, making the repercussions serious but not overly punitive. Consider varying the consequences based on the severity of the violation and the potential or actual damage caused by the failure or breach.

Leverage mobile device management (MDM) tools

In a BYOD environment, MDM tools play a crucial role by giving your IT team control over all devices connected to your network.

Through a central MDM platform, you can enforce security policies, block unauthorized app downloads, and monitor adherence to your BYOD guidelines. Most importantly, MDM systems can remotely erase sensitive information from lost or compromised devices, significantly reducing the chances of data exposure.

Adopt two-factor authentication (2FA)

Passwords alone aren’t enough to stop cybercriminals anymore. Fortunately, 2FA adds a second layer of security.

Users confirm their identity in 2FA via a secondary process — either by entering a code sent to their mobile or using an authentication app. Even if a password is compromised, unauthorized access is more difficult because it necessitates the account holder’s active participation.

Educate employees regularly

The most carefully designed BYOD policy is only effective if employees know how to follow it. That’s why ongoing education and regular training are vital for building a security-conscious workforce capable of using personal devices responsibly.

Host workshops or training sessions covering key topics such as spotting phishing emails, avoiding unsecured Wi-Fi networks, and recognizing the importance of timely software updates. Employees should also learn to identify potential cyberthreats and understand their role in maintaining the company’s overall security.

Furthermore, make education continuous. Security threats evolve constantly, and your team needs to stay up to date to respond effectively.

Monitor and verify

Security is not a “set it and forget it” process. Continuous monitoring of your BYOD environment ensures that policies are being followed and that risks are identified early.

Conduct regular audits to confirm that devices meet your security standards and are running authorized applications. Use security software that flags suspicious behavior or attempts to bypass security protocols.

By taking these steps, you and your employees can fully enjoy BYOD’s benefits without compromising security.

For expert security guidance tailored to your company’s specific needs, consider partnering with a managed IT services provider who can help implement and maintain a robust BYOD security framework. Contact us today.

Strengthening BYOD security: Securing personal devices in the workplace

Editor June 2, 2025

Bring your own device (BYOD) policies improve workflow flexibility by letting employees use personal devices for work. However, they also introduce security risks. Without proper safeguards, sensitive company information can be exposed through these devices. Fortunately, businesses can securely adopt BYOD by implementing the right precautions.

Create a clear BYOD policy

Start by drafting a detailed policy that clearly outlines expectations for employees using personal devices for work. Your policy should specify the types of data employees can access on their devices and the security measures they must follow, including:

  • Mandatory device encryption: Protect sensitive company information by enforcing encryption. The process of encryption renders data incomprehensible unless a decryption key is used.

  • Strong password requirements: Require employees to use passwords that meet modern security standards. Passwords must contain at least 8–12 characters, including a combination of symbols, numbers, and letters. Encourage the use of trusted password managers for secure credential storage.

  • Data backup procedures: Specify the importance of secure backups, using centralized cloud solutions where possible. This offers reassurance should a device be compromised or lost.

Don’t forget to clearly outline the consequences of noncompliance in your BYOD policy. Aim to balance accountability with fairness, making the repercussions serious but not overly punitive. Consider varying the consequences based on the severity of the violation and the potential or actual damage caused by the failure or breach.

Leverage mobile device management (MDM) tools

In a BYOD environment, MDM tools play a crucial role by giving your IT team control over all devices connected to your network.

Through a central MDM platform, you can enforce security policies, block unauthorized app downloads, and monitor adherence to your BYOD guidelines. Most importantly, MDM systems can remotely erase sensitive information from lost or compromised devices, significantly reducing the chances of data exposure.

Adopt two-factor authentication (2FA)

Passwords alone aren’t enough to stop cybercriminals anymore. Fortunately, 2FA adds a second layer of security.

Users confirm their identity in 2FA via a secondary process — either by entering a code sent to their mobile or using an authentication app. Even if a password is compromised, unauthorized access is more difficult because it necessitates the account holder’s active participation.

Educate employees regularly

The most carefully designed BYOD policy is only effective if employees know how to follow it. That’s why ongoing education and regular training are vital for building a security-conscious workforce capable of using personal devices responsibly.

Host workshops or training sessions covering key topics such as spotting phishing emails, avoiding unsecured Wi-Fi networks, and recognizing the importance of timely software updates. Employees should also learn to identify potential cyberthreats and understand their role in maintaining the company’s overall security.

Furthermore, make education continuous. Security threats evolve constantly, and your team needs to stay up to date to respond effectively.

Monitor and verify

Security is not a “set it and forget it” process. Continuous monitoring of your BYOD environment ensures that policies are being followed and that risks are identified early.

Conduct regular audits to confirm that devices meet your security standards and are running authorized applications. Use security software that flags suspicious behavior or attempts to bypass security protocols.

By taking these steps, you and your employees can fully enjoy BYOD’s benefits without compromising security.

For expert security guidance tailored to your company’s specific needs, consider partnering with a managed IT services provider who can help implement and maintain a robust BYOD security framework. Contact us today.

20 Hidden Android 15 features you need to try

Editor May 30, 2025

Android 15 may look identical to its predecessor at first glance, but beneath the surface, it’s packed with enhancements designed to make your device smarter, faster, and more secure. Whether you’re using a Google Pixel, Samsung Galaxy, or any other Android mobile device, this blog discusses 20 advanced features that can transform how you use it.

Notification Cooldown (for Google Pixel devices only)

Reduce notification fatigue with Notification Cooldown, which automatically lowers the volume of repeated alerts from the same app. Enable it via Settings > Notifications.

Adaptive vibration (for Google Pixel devices only)

This feature dynamically adjusts vibration strength depending on your environment (e.g., stronger when in your pocket, gentler on a desk). You can turn it on by clicking Settings > Sound & Vibration > Vibration & haptics > Adaptive vibration.

Custom modes (for Google Pixel, Samsung, and other Android devices)

Modes is an expansion of Android’s Do Not Disturb (DND) setting. It lets you create customized profiles such as Work, Weekend, or Sleep, allowing you to fine-tune how and when you get notifications.

On Google Pixel and other Android 15 devices, Modes can be accessed under Settings > Modes, where DND has been fully integrated. Meanwhile, Samsung devices maintain DND as a separate feature alongside Modes.

Notification and Quick Settings panels split (for Samsung devices only)

Samsung now separates the notification and Quick Settings panels. Swipe down from the left side of the screen for notifications, and from the right for Quick Settings (i.e., Wi-Fi, Bluetooth).

Swiping between panels (for Samsung devices only)

Once a panel is open, swipe horizontally to switch between notifications and Quick Settings seamlessly.

Recombining panels (for Samsung devices only)

Prefer the traditional layout? Open Quick Settings and tap the pencil icon. Then go to Panel settings > Together to bring everything back in one swipe.

Private Space (for Pixel and stock Android devices)

Create a secure zone for sensitive apps. Apps in Private Space are hidden from the app drawer and require biometric or password access. Enable it by clicking Settings > Security & Privacy > Private Space. On Samsung, use the Secure Folder instead.

Split-screen shortcuts (for all Android 15 devices)

Easily multitask by launching two apps, such as Chrome and Gmail, in split-screen mode. Here’s how:

  1. Open your phone’s Overview mode. If you’re using the current Android gesture system, swipe up from the bottom of the screen about an inch and hold. If you’re still using the legacy three-button navigation, tap the square or three-line Overview button at the bottom of your screen.
  2. In Overview, tap the icon above any app and select Split screen (on standard Android) or Open in split screen view (if you’re using Samsung’s version of Android).
  3. Choose a second app to pair with the first one.
  4. To save this app pair for quick access in the future, return to the Overview mode, tap the icon above the newly paired apps, and select Save app pair (or Add app pair if you’re on Samsung).

Auto app archiving (for all Android 15 devices)

Android 15 has automatic app archiving to save storage space while preserving your data. Unused apps are compressed and temporarily disabled, taking up minimal space on your device. If you need one of them again, simply tap it in the app drawer a few times to restore them instantly.

If you want to prevent specific apps from being archived, even if they’re not in use, go to your system settings, navigate to the Apps section, and view the full list of installed apps. Select the app you want to protect, locate the “Manage app if unused” option in its settings, and toggle it off.

Full app names in app drawer (for Pixel devices only)

In the past, apps with lengthy names were often shortened, resulting in clumsy and sometimes unclear abbreviations, such as “American Ai…” for American Airlines. Android 15 now introduces the option to display full app names by splitting them across two lines, so you can easily identify apps. To enable this, click Home screen > Home settings > Apps list settings.

Vertical app drawer scrolling (for Samsung devices only)

Want to scroll up/down instead of swiping through pages? You can do so by going to the app drawer, tapping the three-dot menu, then clicking Sort > Alphabetical order.

Persistent taskbar (for Pixel Fold/Tablets only)

Make multitasking seamless by pinning the taskbar permanently. Swipe up to show it, then long-press the vertical bar and enable the persistent toggle.

Smart screen saver controls (for all Android 15 devices)

Android 15 allows a connected-device control panel to appear whenever your device is docked or charging so that it’s useful even when idle.

To enable this functionality, head to the Display section in your system settings and tap on Screen Saver. If it’s not already activated, turn the system on. Then, look for the option called Home Controls (or Device Control on Samsung devices) to configure and enjoy your new smart setup.

Gemini Assistant multistep commands (for Pixel and Galaxy devices only)

On Samsung S25 and Pixel 9 Pro, Gemini can support multistep tasks across apps, making it easier than ever to get things done. Whether it’s finding restaurants and messaging them directly or coordinating plans across multiple apps, Gemini streamlines the process. You can launch Gemini effortlessly using voice commands, the power button, or by opening the Google Gemini app.

Audio output routing (for Pixel devices only)

Android 15 brings a sleek redesign to your volume panel, and for Google Pixel users, it also introduces the ability to control exactly where your audio is directed.

Here’s how it works: Press one of your device’s volume buttons to open the volume panel. Tap the three-dot menu icon, then select Audio will play on at the top of the expanded panel. From there, you can choose where your audio plays, whether it’s your phone, tablet, or another connected device.

Auto-reenable Bluetooth (for Pixel devices only)

Temporarily turning off Bluetooth? Your Pixel device can automatically reactivate it a day later.

Whenever you disable Bluetooth, this option will appear, offering a hassle-free way to keep your connections seamless. Alternatively, you can enable this feature by navigating to your system settings. Simply go to the Connected Devices section, select Connection preferences, and then tap on Bluetooth.

Magic audio eraser upgrade (for Pixel 8+ and up devices only)

Edit out wind, voices, or background noise from videos with pinpoint control. Simply open any video, tap Edit > Audio Eraser, and isolate sounds you want to remove or reduce.

Call recording and transcription (for Galaxy and Pixel 9 devices only)

Record and summarize calls in real time. You can do this on Samsung by clicking Phone app > Settings > Record calls. On Pixel 9, a similar feature is available via the native Phone app.

Advanced contrast controls (for all devices)

Android 15 introduces an advanced set of controls to enhance your screen’s contrast. On Pixel devices, you can access this feature by navigating to Settings > Display > Color Contrast. For Samsung users, head to Settings > Accessibility > Vision enhancements.

Custom charge limits (for Samsung devices only)

Prolong your battery’s life with flexible charge limits. To enable it, go to Settings > Battery > Battery protection and choose at which point your phone should stop charging: 80%, 85%, 90%, or 100%.

Try out these settings to experience how they can streamline your day, improve your phone’s performance, and enhance your privacy and usability. Need help applying these tips to your device? Reach out to our IT experts for personalized support and guidance.

Android 15 advanced tricks you’ll actually use

Editor May 30, 2025

Whether you’re on Google Pixel, Samsung Galaxy, or any Android 15-powered device, this guide walks you through 20 advanced tricks that make your mobile device more efficient, secure, and tailored to your personal preferences and needs.

Notification Cooldown (for Google Pixel devices only)

Reduce notification fatigue with Notification Cooldown, which automatically lowers the volume of repeated alerts from the same app. Enable it via Settings > Notifications.

Adaptive vibration (for Google Pixel devices only)

This feature dynamically adjusts vibration strength depending on your environment (e.g., stronger when in your pocket, gentler on a desk). You can turn it on by clicking Settings > Sound & Vibration > Vibration & haptics > Adaptive vibration.

Custom modes (for Google Pixel, Samsung, and other Android devices)

Modes is an expansion of Android’s Do Not Disturb (DND) setting. It lets you create customized profiles such as Work, Weekend, or Sleep, allowing you to fine-tune how and when you get notifications.

On Google Pixel and other Android 15 devices, Modes can be accessed under Settings > Modes, where DND has been fully integrated. Meanwhile, Samsung devices maintain DND as a separate feature alongside Modes.

Notification and Quick Settings panels split (for Samsung devices only)

Samsung now separates the notification and Quick Settings panels. Swipe down from the left side of the screen for notifications, and from the right for Quick Settings (i.e., Wi-Fi, Bluetooth).

Swiping between panels (for Samsung devices only)

Once a panel is open, swipe horizontally to switch between notifications and Quick Settings seamlessly.

Recombining panels (for Samsung devices only)

Prefer the traditional layout? Open Quick Settings and tap the pencil icon. Then go to Panel settings > Together to bring everything back in one swipe.

Private Space (for Pixel and stock Android devices)

Create a secure zone for sensitive apps. Apps in Private Space are hidden from the app drawer and require biometric or password access. Enable it by clicking Settings > Security & Privacy > Private Space. On Samsung, use the Secure Folder instead.

Split-screen shortcuts (for all Android 15 devices)

Easily multitask by launching two apps, such as Chrome and Gmail, in split-screen mode. Here’s how:

  1. Open your phone’s Overview mode. If you’re using the current Android gesture system, swipe up from the bottom of the screen about an inch and hold. If you’re still using the legacy three-button navigation, tap the square or three-line Overview button at the bottom of your screen.
  2. In Overview, tap the icon above any app and select Split screen (on standard Android) or Open in split screen view (if you’re using Samsung’s version of Android).
  3. Choose a second app to pair with the first one.
  4. To save this app pair for quick access in the future, return to the Overview mode, tap the icon above the newly paired apps, and select Save app pair (or Add app pair if you’re on Samsung).

Auto app archiving (for all Android 15 devices)

Android 15 has automatic app archiving to save storage space while preserving your data. Unused apps are compressed and temporarily disabled, taking up minimal space on your device. If you need one of them again, simply tap it in the app drawer a few times to restore them instantly.

If you want to prevent specific apps from being archived, even if they’re not in use, go to your system settings, navigate to the Apps section, and view the full list of installed apps. Select the app you want to protect, locate the “Manage app if unused” option in its settings, and toggle it off.

Full app names in app drawer (for Pixel devices only)

In the past, apps with lengthy names were often shortened, resulting in clumsy and sometimes unclear abbreviations, such as “American Ai…” for American Airlines. Android 15 now introduces the option to display full app names by splitting them across two lines, so you can easily identify apps. To enable this, click Home screen > Home settings > Apps list settings.

Vertical app drawer scrolling (for Samsung devices only)

Want to scroll up/down instead of swiping through pages? You can do so by going to the app drawer, tapping the three-dot menu, then clicking Sort > Alphabetical order.

Persistent taskbar (for Pixel Fold/Tablets only)

Make multitasking seamless by pinning the taskbar permanently. Swipe up to show it, then long-press the vertical bar and enable the persistent toggle.

Smart screen saver controls (for all Android 15 devices)

Android 15 allows a connected-device control panel to appear whenever your device is docked or charging so that it’s useful even when idle.

To enable this functionality, head to the Display section in your system settings and tap on Screen Saver. If it’s not already activated, turn the system on. Then, look for the option called Home Controls (or Device Control on Samsung devices) to configure and enjoy your new smart setup.

Gemini Assistant multistep commands (for Pixel and Galaxy devices only)

On Samsung S25 and Pixel 9 Pro, Gemini can support multistep tasks across apps, making it easier than ever to get things done. Whether it’s finding restaurants and messaging them directly or coordinating plans across multiple apps, Gemini streamlines the process. You can launch Gemini effortlessly using voice commands, the power button, or by opening the Google Gemini app.

Audio output routing (for Pixel devices only)

Android 15 brings a sleek redesign to your volume panel, and for Google Pixel users, it also introduces the ability to control exactly where your audio is directed.

Here’s how it works: Press one of your device’s volume buttons to open the volume panel. Tap the three-dot menu icon, then select Audio will play on at the top of the expanded panel. From there, you can choose where your audio plays, whether it’s your phone, tablet, or another connected device.

Auto-reenable Bluetooth (for Pixel devices only)

Temporarily turning off Bluetooth? Your Pixel device can automatically reactivate it a day later.

Whenever you disable Bluetooth, this option will appear, offering a hassle-free way to keep your connections seamless. Alternatively, you can enable this feature by navigating to your system settings. Simply go to the Connected Devices section, select Connection preferences, and then tap on Bluetooth.

Magic audio eraser upgrade (for Pixel 8+ and up devices only)

Edit out wind, voices, or background noise from videos with pinpoint control. Simply open any video, tap Edit > Audio Eraser, and isolate sounds you want to remove or reduce.

Call recording and transcription (for Galaxy and Pixel 9 devices only)

Record and summarize calls in real time. You can do this on Samsung by clicking Phone app > Settings > Record calls. On Pixel 9, a similar feature is available via the native Phone app.

Advanced contrast controls (for all devices)

Android 15 introduces an advanced set of controls to enhance your screen’s contrast. On Pixel devices, you can access this feature by navigating to Settings > Display > Color Contrast. For Samsung users, head to Settings > Accessibility > Vision enhancements.

Custom charge limits (for Samsung devices only)

Prolong your battery’s life with flexible charge limits. To enable it, go to Settings > Battery > Battery protection and choose at which point your phone should stop charging: 80%, 85%, 90%, or 100%.

Try out these settings to experience how they can streamline your day, improve your phone’s performance, and enhance your privacy and usability. Need help applying these tips to your device? Reach out to our IT experts for personalized support and guidance.

Maximize your Android 15 device’s potential with these tips

Editor May 30, 2025

From smarter notifications and multitasking shortcuts to powerful privacy controls, Android 15 introduces tools across various devices that go beyond the basics. These tips will help you unlock their full potential.

Notification Cooldown (for Google Pixel devices only)

Reduce notification fatigue with Notification Cooldown, which automatically lowers the volume of repeated alerts from the same app. Enable it via Settings > Notifications.

Adaptive vibration (for Google Pixel devices only)

This feature dynamically adjusts vibration strength depending on your environment (e.g., stronger when in your pocket, gentler on a desk). You can turn it on by clicking Settings > Sound & Vibration > Vibration & haptics > Adaptive vibration.

Custom modes (for Google Pixel, Samsung, and other Android devices)

Modes is an expansion of Android’s Do Not Disturb (DND) setting. It lets you create customized profiles such as Work, Weekend, or Sleep, allowing you to fine-tune how and when you get notifications.

On Google Pixel and other Android 15 devices, Modes can be accessed under Settings > Modes, where DND has been fully integrated. Meanwhile, Samsung devices maintain DND as a separate feature alongside Modes.

Notification and Quick Settings panels split (for Samsung devices only)

Samsung now separates the notification and Quick Settings panels. Swipe down from the left side of the screen for notifications, and from the right for Quick Settings (i.e., Wi-Fi, Bluetooth).

Swiping between panels (for Samsung devices only)

Once a panel is open, swipe horizontally to switch between notifications and Quick Settings seamlessly.

Recombining panels (for Samsung devices only)

Prefer the traditional layout? Open Quick Settings and tap the pencil icon. Then go to Panel settings > Together to bring everything back in one swipe.

Private Space (for Pixel and stock Android devices)

Create a secure zone for sensitive apps. Apps in Private Space are hidden from the app drawer and require biometric or password access. Enable it by clicking Settings > Security & Privacy > Private Space. On Samsung, use the Secure Folder instead.

Split-screen shortcuts (for all Android 15 devices)

Easily multitask by launching two apps, such as Chrome and Gmail, in split-screen mode. Here’s how:

  1. Open your phone’s Overview mode. If you’re using the current Android gesture system, swipe up from the bottom of the screen about an inch and hold. If you’re still using the legacy three-button navigation, tap the square or three-line Overview button at the bottom of your screen.
  2. In Overview, tap the icon above any app and select Split screen (on standard Android) or Open in split screen view (if you’re using Samsung’s version of Android).
  3. Choose a second app to pair with the first one.
  4. To save this app pair for quick access in the future, return to the Overview mode, tap the icon above the newly paired apps, and select Save app pair (or Add app pair if you’re on Samsung).

Auto app archiving (for all Android 15 devices)

Android 15 has automatic app archiving to save storage space while preserving your data. Unused apps are compressed and temporarily disabled, taking up minimal space on your device. If you need one of them again, simply tap it in the app drawer a few times to restore them instantly.

If you want to prevent specific apps from being archived, even if they’re not in use, go to your system settings, navigate to the Apps section, and view the full list of installed apps. Select the app you want to protect, locate the “Manage app if unused” option in its settings, and toggle it off.

Full app names in app drawer (for Pixel devices only)

In the past, apps with lengthy names were often shortened, resulting in clumsy and sometimes unclear abbreviations, such as “American Ai…” for American Airlines. Android 15 now introduces the option to display full app names by splitting them across two lines, so you can easily identify apps. To enable this, click Home screen > Home settings > Apps list settings.

Vertical app drawer scrolling (for Samsung devices only)

Want to scroll up/down instead of swiping through pages? You can do so by going to the app drawer, tapping the three-dot menu, then clicking Sort > Alphabetical order.

Persistent taskbar (for Pixel Fold/Tablets only)

Make multitasking seamless by pinning the taskbar permanently. Swipe up to show it, then long-press the vertical bar and enable the persistent toggle.

Smart screen saver controls (for all Android 15 devices)

Android 15 allows a connected-device control panel to appear whenever your device is docked or charging so that it’s useful even when idle.

To enable this functionality, head to the Display section in your system settings and tap on Screen Saver. If it’s not already activated, turn the system on. Then, look for the option called Home Controls (or Device Control on Samsung devices) to configure and enjoy your new smart setup.

Gemini Assistant multistep commands (for Pixel and Galaxy devices only)

On Samsung S25 and Pixel 9 Pro, Gemini can support multistep tasks across apps, making it easier than ever to get things done. Whether it’s finding restaurants and messaging them directly or coordinating plans across multiple apps, Gemini streamlines the process. You can launch Gemini effortlessly using voice commands, the power button, or by opening the Google Gemini app.

Audio output routing (for Pixel devices only)

Android 15 brings a sleek redesign to your volume panel, and for Google Pixel users, it also introduces the ability to control exactly where your audio is directed.

Here’s how it works: Press one of your device’s volume buttons to open the volume panel. Tap the three-dot menu icon, then select Audio will play on at the top of the expanded panel. From there, you can choose where your audio plays, whether it’s your phone, tablet, or another connected device.

Auto-reenable Bluetooth (for Pixel devices only)

Temporarily turning off Bluetooth? Your Pixel device can automatically reactivate it a day later.

Whenever you disable Bluetooth, this option will appear, offering a hassle-free way to keep your connections seamless. Alternatively, you can enable this feature by navigating to your system settings. Simply go to the Connected Devices section, select Connection preferences, and then tap on Bluetooth.

Magic audio eraser upgrade (for Pixel 8+ and up devices only)

Edit out wind, voices, or background noise from videos with pinpoint control. Simply open any video, tap Edit > Audio Eraser, and isolate sounds you want to remove or reduce.

Call recording and transcription (for Galaxy and Pixel 9 devices only)

Record and summarize calls in real time. You can do this on Samsung by clicking Phone app > Settings > Record calls. On Pixel 9, a similar feature is available via the native Phone app.

Advanced contrast controls (for all devices)

Android 15 introduces an advanced set of controls to enhance your screen’s contrast. On Pixel devices, you can access this feature by navigating to Settings > Display > Color Contrast. For Samsung users, head to Settings > Accessibility > Vision enhancements.

Custom charge limits (for Samsung devices only)

Prolong your battery’s life with flexible charge limits. To enable it, go to Settings > Battery > Battery protection and choose at which point your phone should stop charging: 80%, 85%, 90%, or 100%.

Try out these settings to experience how they can streamline your day, improve your phone’s performance, and enhance your privacy and usability. Need help applying these tips to your device? Reach out to our IT experts for personalized support and guidance.

Running out of Mac storage? Clean out these hidden files today

Editor May 28, 2025

macOS is great at hiding system clutter from users, but not all hidden files are necessary to keep. In this guide, we shine a light on the hidden directories quietly hogging your Mac’s storage. Learn how to uncover them, understand which ones are safe to delete, and pick up smart tips for keeping your system clean and responsive.

Understanding hidden files on macOS

macOS hides certain files and folders to protect critical system components. However, not all hidden files are essential. Some are temporary or cache files that can be safely deleted to free up space.

To reveal hidden files in Finder, open a Finder window and press Command + Shift + . (period). This will make hidden files and folders appear grayed out. To hide them again, simply press the same key combination.

Hidden files you can safely delete

1. Temporary files in /private/var/tmp and /private/tmp
These directories store temporary files used by the operating system and installed applications. Most files here can be safely deleted unless they’re currently in use (indicated by a red circle with a white dash). Note that macOS typically clears these folders upon restart.

2. User cache files in ~/Library/Caches
Applications generate cache files to streamline processes and improve performance. However, these files can accumulate over time, gradually consuming a substantial amount of storage space. You can delete the contents of this folder to free up space. Be cautious not to delete the entire Caches folder—only its contents.

3. Application support files
Located in ~/Library/Application Support, this folder contains data for applications. When you uninstall an app, its support files might remain. You can safely delete folders related to apps you no longer use.

4. Crash reports in /Library/Application Support/CrashReporter
Crash reports for applications are stored in this folder. If you’re not troubleshooting any issues, these files can be deleted without impacting system performance.

5. Old log files
System and application logs are stored in /private/var/log and ~/Library/Logs. These logs can grow over time. You can delete old log files, but make sure that no applications are still using them.

Files to avoid deleting

While cleaning up, avoid deleting the following:

System and library folders – Files within /System and /Library are critical for macOS operations.
.DS_Store files – Folder view preferences are stored in these files. Deleting them won’t harm your system, but may reset folder settings.
Hidden files you don’t recognize – If you’re unsure about a file’s purpose, it’s best to leave it untouched or consult a professional.

Tips for safe cleanup

When you’re cleaning up your Mac, there are some things you should remember:

Back up before deleting – Always back up your data before making changes to system files.
Use disk cleanup tools – Consider using reputable tools such as OnyX or CleanMyMac to automate the cleanup process.
Plan routine maintenance – Schedule periodic cleanups to prevent the buildup of unnecessary files.

Regularly managing hidden files will help you maintain optimal performance and free up valuable storage on your Mac. Remember to proceed with caution and when in doubt, contact our team.

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